WINNERS AND PRIZE-WINNERS
List of prize‑winners and winners of the «New Culture of Tourist Souvenirs» Competition
About the Competition
The Competition unites culture, creativity, and technology. Participants are invited to encapsulate the cultural code of St. Petersburg in contemporary souvenirs that tourists will genuinely wish to take home.
Organizer
Committee for Tourism Development of St. Petersburg
Operator
Unified Event Operator LLC
Participation Free of charge
Information and Consultation Webinar
23
20
September
August
Submission Deadline
17
September
Jury Session for the Approval of Winners
Announcement of the Winners and Award Ceremony
21
September
KEY DATES
Competition Categories
A category for souvenirs that reflect the city's core visual and historical codes: angels, the Petrine era, maritime glory, the first buildings of St. Petersburg, graphic design, typography, and local inscriptions.
A category for digital and hybrid souvenirs: AR objects, NFC tags, AI-driven products, audio and video souvenirs, mobile applications, chatbots, and interactive scenarios that reveal the cultural code of St. Petersburg through modern technology.
Souvenirs inspired by the literary culture of St. Petersburg: bookmarks, bookplates, miniature books, sticker packs, reading journals, art objects, and bookstore merchandise that convey the city's intellectual atmosphere.
A category for shops, boutiques, retail corners, and pop-up spaces where souvenirs become an integral part of the tourist experience. Evaluation criteria include product assortment, interior design, merchandising, customer service, location, and the availability of exclusive products.
Joint projects involving museums, theaters, brands, artists, manufacturers, and creative spaces. This category emphasizes a unified product narrative, the contribution of each participating party, and a fresh interpretation of St. Petersburg's cultural code.
Souvenirs and merchandise that encourage the exploration of new and unconventional locations in St. Petersburg: schematic maps, zine-style travel guides, tote bags, hoodies, bomber jackets, and accessories featuring coordinates, QR codes, and itineraries.
Edible and beverage souvenirs, as well as gastronomic accessories and products that convey the flavors, recipes, local ingredients, and culinary heritage of St. Petersburg.
Eco-friendly and functional merchandise for walks, picnics, hiking, and traveling along natural routes, gardens, parks, eco-trails, nature reserves, and the suburbs of St. Petersburg.
Souvenirs that make science engaging: travel mugs, hoodies, tote bags, guidebooks, puzzles, scale models, interactive kits, and accessories associated with St. Petersburg's scientific tradition.
Souvenirs reflecting the spirit of student life in St. Petersburg: university branding, witty inscriptions, pins, patches, academic accessories, traditions, humor, and the city's youth culture.
Atmospheric souvenirs conveying the mood of St. Petersburg across the seasons: white nights, fog, rain, frost, spring lilacs, autumn parks, winter ice rinks, and the city's famously changeable weather.
Souvenirs inspired by the city's architecture: bridges, spires, domes, facades, wrought-iron grilles, traditional enclosed courtyards, grand entrance halls, historical styles, modern public spaces, and post-industrial architecture.
Board games, quizzes, quests, puzzles, brain teasers, and detective kits that engage users in exploring the history, legends, historical figures, architecture, and mysteries of St. Petersburg.
The integration of AR / AI / XR technologies increases the jury score.
The integration of AR / AI / XR technologies increases the jury score.
A category for souvenirs that reflect the city's core visual and historical codes: angels, the Petrine era, maritime glory, the first buildings of St. Petersburg, graphic design, typography, and local inscriptions.
A category for digital and hybrid souvenirs: AR objects, NFC tags, AI-driven products, audio and video souvenirs, mobile applications, chatbots, and interactive scenarios that reveal the cultural code of St. Petersburg through modern technology.
Souvenirs inspired by the literary culture of St. Petersburg: bookmarks, bookplates, miniature books, sticker packs, reading journals, art objects, and bookstore merchandise that convey the city's intellectual atmosphere.
A category for shops, boutiques, retail corners, and pop-up spaces where souvenirs become an integral part of the tourist experience. Evaluation criteria include product assortment, interior design, merchandising, customer service, location, and the availability of exclusive products.
Joint projects involving museums, theaters, brands, artists, manufacturers, and creative spaces. This category emphasizes a unified product narrative, the contribution of each participating party, and a fresh interpretation of St. Petersburg's cultural code.
Souvenirs and merchandise that encourage the exploration of new and unconventional locations in St. Petersburg: schematic maps, zine-style travel guides, tote bags, hoodies, bomber jackets, and accessories featuring coordinates, QR codes, and itineraries.
Edible and beverage souvenirs, as well as gastronomic accessories and products that convey the flavors, recipes, local ingredients, and culinary heritage of St. Petersburg.
Eco-friendly and functional merchandise for walks, picnics, hiking, and traveling along natural routes, gardens, parks, eco-trails, nature reserves, and the suburbs of St. Petersburg.
Souvenirs that make science engaging: travel mugs, hoodies, tote bags, guidebooks, puzzles, scale models, interactive kits, and accessories associated with St. Petersburg's scientific tradition.
Souvenirs reflecting the spirit of student life in St. Petersburg: university branding, witty inscriptions, pins, patches, academic accessories, traditions, humor, and the city's youth culture.
Atmospheric souvenirs conveying the mood of St. Petersburg across the seasons: white nights, fog, rain, frost, spring lilacs, autumn parks, winter ice rinks, and the city's famously changeable weather.
Souvenirs inspired by the city's architecture: bridges, spires, domes, facades, wrought-iron grilles, traditional enclosed courtyards, grand entrance halls, historical styles, modern public spaces, and post-industrial architecture.
Board games, quizzes, quests, puzzles, brain teasers, and detective kits that engage users in exploring the history, legends, historical figures, architecture, and mysteries of St. Petersburg.
The integration of AR / AI / XR technologies increases the jury score.
The integration of AR / AI / XR technologies increases the jury score.
Director of the Contest "New Culture of Tourist Souvenirs," Creative Director and Board Member of the St. Petersburg Union of Designers, Head of the Fashion Design Department at VKHUTEIN, Associate Professor. Chair of the State Examination Commission for the "Advertising and Public Relations" programme at SPbGUPTD.
Slutskaya
Polina Gennadyevna
Polina Gennadyevna
Директор конкурса
Expert Council
- Gvichiia
Nana MargushevnaDeputy Chairman of the Committee for Tourism Development of St. Petersburg, Chairman of the Competition Jury - Avakyan
David RobertovichFounder and General Director of the branding agency "Asgard" (founded in 1992, member of the Association of Branding Companies of Russia). Chairman of the Graphic Design Section and member of the Board of the St. Petersburg Union of Designers. Actively participates in exhibition and public activities, and is a member of state examination commissions. - Eliner
Ilya GrigorievichEliner Ilya Grigorievich — Head of the Department of Computer Design at the St. Petersburg State Institute of Culture (SPbGIK). Doctor of Cultural Studies. Associate Professor, member of the Union of Designers of Russia, member of the Union of Artists of Russia, member of the Union of Writers. - Kiselev
Arseny AlekseevichHead of the Department of Industrial Design at the St. Petersburg State Academy of Art and Industry named after A. L. Stieglitz. Certified expert and trainer of the Russian national team for professional skills in the "Industrial Design" competency. Chairman of the Industrial Design Section of the St. Petersburg Union of Designers. Actively develops cooperation between the department and industrial enterprises in the fields of industrial and transport design. - Kulikov
Ivan IvanovichCurator of the "Communication Design" profile at the HSE University — St. Petersburg School of Design. Chairman of the Graphic Design Section and member of the Board of the St. Petersburg Union of Designers. Founder and Creative Director of the branding agency "Terminal Design" (member of the Association of Branding Companies of Russia). Laureate of professional awards. - Mardanshin
Aidar RafaelevichHead of the Department of Communication Design at the Higher Art and Technical Institute (VKhUTEIN), Vice-Rector for General Affairs, Associate Professor. Member of the St. Petersburg Union of Designers. Head of the MarDesign design studio, academic supervisor of the "Communication Design" educational program. - Mareev
Dmitry VladimirovichHead of the Department of Industrial Design at the St. Petersburg State University of Industrial Technologies and Design (SPbGUPTD). Member of the Industrial Design Section of the St. Petersburg Union of Designers. Head of the FORMA industrial design studio, Associate Professor, curator of the bachelor's program "3D Industrial Design and Engineering." - Ryabinina-Zadernovskaya
Varvara EvgenievnaActing Head of the Department of Graphic Design at the Stieglitz Academy, Candidate of Art History, member of the Union of Designers of the Russian Federation, member of the St. Petersburg Union of Designers. Lecturer at the department, gives lectures on the history of graphic design and visual ecology. - Stepanov
Mikhail AlexandrovichHead of the Department of Advertising and Public Relations at the Saint Petersburg State University of Industrial Technologies and Design (SPbSUITD), Candidate of Philosophical Sciences, Senior Research Fellow at the Center for Fundamental Research in the Field of Culture of the Federal State Budgetary Scientific Research Institution “D. S. Likhachev Russian Research Institute for Cultural and Natural Heritage” - Yukhta
Natalya MikhailovnaHead of the Department of Graphic Design at the Higher Art and Technical Institute (VKhUTEIN), Dean of the Faculty of Design, Associate Professor. Chairman of the Media Design Section of the St. Petersburg Union of Designers. Serves as curator of exhibition projects and moderator of professional discussions. - Alexandrov
Anton AlexandrovichDeputy Chairman of the Committee for Culture of St. Petersburg - Bliok
Andrey AndreevichAcademician of the Russian Academy of Arts. Editor-in-Chief of the Interstate Information and Analytical Journal on Culture and Art of the CIS Member States "Commonwealth of Arts." Artist, participant and author of exhibition projects. - Ganus
Irina YurievnaFirst Deputy Chairman of the Committee for Science and Higher Education - Danskova
Ekaterina AlexandrovnaMarketing Director of the "Schastye" Confectionery Factory - Dedul
Anastasia GennadievnaVice-President of the Union "St. Petersburg Chamber of Commerce and Industry" - Ivanova
Irina VladimirovnaDeputy of the Legislative Assembly of St. Petersburg - Kislitsyna
Anna NikolaevnaRector of the St. Petersburg State Academy of Art and Industry named after A.L. Stieglitz - Sidorkevich
Natalia EvgenievnaChairman of the Board of the World Club of Petersburgers, member of the International Council of the "Golden Trezzini" Award - Khomova
Olga SergeevnaGeneral Director of St. Petersburg State Budgetary Cultural Institution "State Academic Capella of St. Petersburg" - Kuropatkina
Svetlana AnatolyevnaHead of the Department for Development and Creative Industries of the State Academic Capella of St. Petersburg, Vice-Rector for External Relations of the Higher Art and Technical Institute (VKhUTEIN) - Dzembak
Natalya MikhailovnaDean of the Faculty of Monumental and Decorative Art at the Stieglitz Academy, Professor of the Department of Art Textiles, member of the St. Petersburg Union of Designers.
question and answer
Participants can be:
● Legal entities registered in the territory of the Russian Federation
● Individuals — registered in the territory of the Russian Federation
● Souvenir Manufacturers
● Representatives of creative industries
● Creative entrepreneurs
● Creative youth of St. Petersburg
● Legal entities registered in the territory of the Russian Federation
● Individuals — registered in the territory of the Russian Federation
● Souvenir Manufacturers
● Representatives of creative industries
● Creative entrepreneurs
● Creative youth of St. Petersburg
To participate, you must:
● Fill out the electronic form on the official website of the contest
● Prepare a presentation (5-8 slides) with photos of the product (3-10 photos, 300 dpi)
● Fill out the electronic form on the official website of the contest
● Prepare a presentation (5-8 slides) with photos of the product (3-10 photos, 300 dpi)
The winners will be announced on September 23, 2026 at the award ceremony at the exhibition of tourist souvenirs.
Changes cannot be made after submitting the application. It is important to check all the data carefully before sending it. If errors are found, you must submit a new application with the correct information.
If you have any difficulties:
● Check the compliance of the materials with the requirements of the competition
● Make sure that all fields of the form are filled in correctly
● Contact the organizers of the contest for advice:
Borisova Alina - coordinator, phone: +7 (920) 837-09-14
● Check the compliance of the materials with the requirements of the competition
● Make sure that all fields of the form are filled in correctly
● Contact the organizers of the contest for advice:
Borisova Alina - coordinator, phone: +7 (920) 837-09-14
Participants can be:
● Legal entities registered in the territory of the Russian Federation
● Individuals — registered in the territory of the Russian Federation
● Souvenir Manufacturers
● Representatives of creative industries
● Creative entrepreneurs
● Creative youth of St. Petersburg
● Legal entities registered in the territory of the Russian Federation
● Individuals — registered in the territory of the Russian Federation
● Souvenir Manufacturers
● Representatives of creative industries
● Creative entrepreneurs
● Creative youth of St. Petersburg
To participate, you must:
● Fill out the electronic form on the official website of the contest
● Prepare a presentation (5-8 slides) with photos of the product (3-10 photos, 300 dpi)
● Fill out the electronic form on the official website of the contest
● Prepare a presentation (5-8 slides) with photos of the product (3-10 photos, 300 dpi)
The winners will be announced on September 23, 2026 at the award ceremony at the exhibition of tourist souvenirs.
Changes cannot be made after submitting the application. It is important to check all the data carefully before sending it. If errors are found, you must submit a new application with the correct information.
If you have any difficulties:
● Check the compliance of the materials with the requirements of the competition
● Make sure that all fields of the form are filled in correctly
● Contact the organizers of the contest for advice:
Borisova Alina - coordinator, phone: +7 (920) 837-09-14
● Check the compliance of the materials with the requirements of the competition
● Make sure that all fields of the form are filled in correctly
● Contact the organizers of the contest for advice:
Borisova Alina - coordinator, phone: +7 (920) 837-09-14
coordinator
E-mail: a.borisova.a1@mail.ru
+7 (920) 837-09-14
Borisova Alina
