A category for souvenirs that reflect the city's core visual and historical codes: angels, the Petrine era, maritime glory, the first buildings of St. Petersburg, graphic design, typography, and local inscriptions.

A category for digital and hybrid souvenirs: AR objects, NFC tags, AI-driven products, audio and video souvenirs, mobile applications, chatbots, and interactive scenarios that reveal the cultural code of St. Petersburg through modern technology.

Souvenirs inspired by the literary culture of St. Petersburg: bookmarks, bookplates, miniature books, sticker packs, reading journals, art objects, and bookstore merchandise that convey the city's intellectual atmosphere.

A category for shops, boutiques, retail corners, and pop-up spaces where souvenirs become an integral part of the tourist experience. Evaluation criteria include product assortment, interior design, merchandising, customer service, location, and the availability of exclusive products.

Joint projects involving museums, theaters, brands, artists, manufacturers, and creative spaces. This category emphasizes a unified product narrative, the contribution of each participating party, and a fresh interpretation of St. Petersburg's cultural code.

Souvenirs and merchandise that encourage the exploration of new and unconventional locations in St. Petersburg: schematic maps, zine-style travel guides, tote bags, hoodies, bomber jackets, and accessories featuring coordinates, QR codes, and itineraries.

Edible and beverage souvenirs, as well as gastronomic accessories and products that convey the flavors, recipes, local ingredients, and culinary heritage of St. Petersburg.

Eco-friendly and functional merchandise for walks, picnics, hiking, and traveling along natural routes, gardens, parks, eco-trails, nature reserves, and the suburbs of St. Petersburg.

Souvenirs that make science engaging: travel mugs, hoodies, tote bags, guidebooks, puzzles, scale models, interactive kits, and accessories associated with St. Petersburg's scientific tradition.

Souvenirs reflecting the spirit of student life in St. Petersburg: university branding, witty inscriptions, pins, patches, academic accessories, traditions, humor, and the city's youth culture.

Atmospheric souvenirs conveying the mood of St. Petersburg across the seasons: white nights, fog, rain, frost, spring lilacs, autumn parks, winter ice rinks, and the city's famously changeable weather.

Souvenirs inspired by the city's architecture: bridges, spires, domes, facades, wrought-iron grilles, traditional enclosed courtyards, grand entrance halls, historical styles, modern public spaces, and post-industrial architecture.

Board games, quizzes, quests, puzzles, brain teasers, and detective kits that engage users in exploring the history, legends, historical figures, architecture, and mysteries of St. Petersburg.
The integration of AR / AI / XR technologies increases the jury score.

Participants can be:
● Legal entities registered in the territory of the Russian Federation
● Individuals — registered in the territory of the Russian Federation
● Souvenir Manufacturers
● Representatives of creative industries
● Creative entrepreneurs
● Creative youth of St. Petersburg

To participate, you must:
● Fill out the electronic form on the official website of the contest
● Prepare a presentation (5-8 slides) with photos of the product (3-10 photos, 300 dpi)

The winners will be announced on September 25, 2026 at the award ceremony at the exhibition of tourist souvenirs.

Changes cannot be made after submitting the application. It is important to check all the data carefully before sending it. If errors are found, you must submit a new application with the correct information.

If you have any difficulties:
● Check the compliance of the materials with the requirements of the competition
● Make sure that all fields of the form are filled in correctly
● Contact the organizers of the contest for advice:
Borisova Alina - coordinator, phone: +7 (920) 837-00-14